REWRITE THE RULES
CARLTON ZERO

. Key visual

Carlton Zero zero-alcohol beer encourages all Australians to ‘Rewrite the Rules’.

A triumphant celebration of the fact that Carlton Zero has zero percent alcohol, the campaign shows drinkers

that they are free to rewrite the rules of beer drinking and do all the things they usually couldn’t with a beer in hand.

@Clemenger BBDO

FILM: https://www.youtube.com/watch?v=akMHefe_IvA&feature=emb_title